Kevin Groome
Creative branding and brand-management expert, with a focus on distributed marketing platforms
- Role
- Founder at Pica9
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Kevin Groome
Expert in distributed marketing platforms and their impact on brand equity and brand integrity. Published author and speaker on issues in brand management, SaaS, digital asset management and creative operations. Creative director and bootstrap entrepreneur, having built both a high-tech marketing agency and a SaaS company. Deep expertise in driving brand awareness at the local level for multi-location enterprises, including Marriott, Polaris, Liberty Mutual, Royal Bank of Canada, Volkswagen, Marvin Windows & Doors, Apple, Palm, HP, among many others.
Experience
Founder
Jan 2001 — Present · New York, NY, US
Education
Princeton University
BA, English Literature
Skills
- Branding
- Web Analytics
- Integrated Marketing
- New Media
- Strategic Planning
- Saas
- Google Analytics
- B2b Marketing
- Digital Strategy
- Management
- Digital Marketing
- Digital Media
- Brand Development
- B2b Software
- Interactive Marketing
- Lead Generation
- Enterprise Software
- Crm
- Strategic Partnerships
- Local Marketing
- Direct Marketing
- Social Media
- Digital Asset Management
- Direct Mail
- Web Applications
- Social Media Marketing
- Advertising
- Marketing Communications
- Strategy
- E-Commerce
- Web Development
- SEO
- Marketing Resource Management
- Content Strategy
- Marketing Strategy
- Online Marketing
- Email Marketing
- Copywriting
- B2b Marketing Strategy
- Creative Direction
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