Kelly Gregorakis
Marketing Leader | Driving Healthcare Innovation, Engagement and Growth through Collaborative, Data-Informed Strategies | Product Marketing | Digital Health Advisor | AI Enthusiast \\n“It’s about how you make people feel!”
- Role
- Sr Director of Marketing Strategy at VITAS Healthcare
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Kelly Gregorakis
Dynamic and results-driven Vice President of Marketing with 15+ years of experience and proven track record of crafting powerful marketing strategies, optimizing customer experiences, and positioning organizations for growth. My expertise spans both B2B and B2C multi-channel marketing, where I consistently leverage data-driven insights, emerging market trends, and innovative tactics to accelerate revenue growth, amplify customer engagement, and expand market presence. With a strong entrepreneurial mindset, I am committed to delivering impactful, measurable results that fuel business transformation and drive sustainable growth. In previous roles, I led high-performance teams in achieving significant business outcomes: » Spearheaded transformative growth ($450M revenue increase over three years) through data-driven marketing automation, process driven operations, digital, product and brand strategy. » Achieved an 83% boost in service utilization through targeted, cross-channel lifecycle campaigns. » Increased customer acquisition by 400% in the first year by establishing strategic national partnerships. » Completed a company rebrand and repositioning in under 60 days, elevating brand visibility and market presence. My strategic approach combines tactical planning with a deep understanding of competitive landscapes, ensuring brand alignment and optimal positioning. I am committed to driving performance and building lasting value through strategic planning, cross-functional collaboration, and a customer-centric approach. Areas of expertise: » Go to Market Strategy » Product Marketing » Competitive Intelligence » Content Strategy » Creative Messaging » Video and Art Direction » Full Funnel Marketing Strategy » Cross-Functional Alignment » Project Management » Analysis » Segmentation and Category Analysis » Journey Mapping » Executive Collaboration » Agency and Vendor Management » Budget and P/L For over 15 years I\'ve helped companies of all sizes embrace change, technology and disruption. If you’re looking for a results driven marketing leader who can transform growth potential into measurable success, let’s explore how I can support your organization’s objectives and goals. Let\'s connect! k••••••••@gmail.com
Experience
Sr Director of Marketing Strategy
Feb 2025 — Present
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