Kristin Gray

About Kristin Gray

I design scalable systems and data-driven experiences that turn complex workflows into elegant solutions. With 15+ years specializing in mobile-first UX, design systems architecture, and analytics-driven design, I\'ve delivered measurable impact across B2B and B2C platforms: drove multi-million-dollar business impact, 50% faster delivery, 25% higher conversions, 20% engagement lift, and 18% improved usability.What I do:→ Build enterprise-scale design systems using advanced Figma (variables, tokens, auto-layout)→ Partner with Analytics and Engineering to validate designs with data→ Champion accessibility (WCAG) and inclusive design→ Lead complex, multi-platform initiatives from discovery through delivery→ Mentor designers and elevate craft standards organization-wideMy approach: I believe great design balances strategic vision with exceptional craft. I use research, usability testing, and product analytics to inform decisions, then prototype rapidly to validate before scaling. Whether leading teams or shipping work as a principal IC, I focus on creating sustainable systems and measurable outcomes.

Experience

1. Director of Product Design

   The Knot Worldwide

   Feb 2023 — Present

   Led design system governance and implementation roadmap, architecting design frameworks, service blueprints, and interaction patterns that ensure consistency, scalability, and adoption across three interconnected platforms. This work enabled the company\'s first e-commerce platform, generating new revenue.• Developed product design strategy by synthesizing comprehensive market analysis and user research, translating complex human and technical systems into intuitive, multi-touch family journeys that align with long-term business goals.• Directed end-to-end service design for major platform initiatives, orchestrating touchpoints (mobile/web) to create coherent, emotionally resonant experiences for diverse user personas.• Deploy AI-enhanced design tools to accelerate research synthesis, ideation, and prototyping cycles, enabling rapid service concept validation and faster iteration cycles.• Translated product analytics into data-driven interaction models and design frameworks, partnering with data and engineering teams to identify, test, and validate service opportunities.• Led global UI/UX team with rigorous design reviews and QA processes, establishing standards for exceptional craft and strategic thinking that resulted in two direct report promotions and increased team delivery velocity.• Championed design excellence and cross-functional collaboration by articulating strategic narratives, grounded in research insights, that aligned stakeholders and executives on design principles and roadmap.

Education

• Parsons School of Design - The New School

  Associate of Science - AS, Graphic & Web Design

• UNH Peter T. Paul College of Business and Economics

  Alumni, Marketing/Economics

  1998 — 2002

• California Institute of the Arts

  Certificate, UI/UX Design Specialization

• California Institute of the Arts

  UI/UX Design Specialization

• Whittemore School of Business & Economics

  BS Business Administration, Marketing, Studio Art

  1998 — 2002

• Parsons School of Design - The New School

  Associate in Applied Science, Graphic and Web Design

Skills

• Logo Design
• Sales
• Html
• SEO
• Flash
• Social Media Marketing
• Social Media
• Trade Shows
• Iwork
• Editing
• Web Design
• Powerpoint
• Digital Marketing
• Fashion
• Marketing
• Marketing Strategy
• Photoshop
• Microsoft Word
• E-Commerce
• Email Marketing
• Graphic Design
• Blogging
• Ftp
• Dreamweaver
• Illustrator
• Indesign