Kathleen Gilbride

About Kathleen Gilbride

As someone who has been working in marketing and events for over 15 years, I have gained a wealth of knowledge and experience in this field. Throughout my career, I have honed several skills that have helped me to achieve success, and a few key traits that I would describe myself as are strategic, mission-driven, and data-driven.As an event and marketing professional, I have a strong understanding of various marketing channels, including email, paid social, and engagement marketing. I have a keen eye for detail and am able to craft compelling campaigns that resonate with target audiences.In addition to my marketing skills, I also possess strong management skills. I am able to effectively lead teams and delegate tasks, ensuring that every member is working towards the same goal and that deadlines are met.Overall, my experience in marketing and events, coupled with my strategic, mission-driven, and data-driven approach, as well as my ability to cultivate relationships with fans of all ages and strong management skills, has helped me to build a successful career in this field. I am always looking for new challenges and opportunities to expand my knowledge and expertise further.

Experience

1. Director of Marketing and Promotions

   Please & Thank You

   May 2022 — Present

   Aligned social media strategy with company\'s brand objectives, leading to successful execution across multiple channels including TikTok, Instagram, Facebook, Twitter, and YouTube.• Tailored original campaign and content ideas for each channel, resulting in increased engagement and brand awareness.• Collaborated with cross-functional teams to identify and integrate social media into new product launches, enhancing product visibility and market penetration.• Analyzed and reported on social media channel performance, using insights to optimize and drive business results.• Managed and mentored a team of multimedia designers, copywriters, photographers/videographers, and content creators, leading to increased team performance and output.

Education

• The City University of New York

  Associates, Communications

• Pace University-New York

  Bachelor of Arts, Communication & Media Studies

• The New School

  Master’s Degree, Digital Communication and Media/Multimedia

• The New School

  Certificate, Arts, Entertainment, and Media Management

  2020 — 2021

Skills

• Event Planning
• Radio
• Pinterest
• Facebook
• Music Licensing
• Social Media Marketing
• Talent Booking
• Music Industry
• Record Labels
• Fan Coordination
• Marketing
• Final Cut Pro
• Blogging
• Audio Editing
• Meet and Greets
• Social Media
• Concert Production
• Publicity
• Social Networking
• A&R
• Music
• New Media
• Tumblr
• Concerts
• Radio Promotions
• Youtube
• Entertainment
• Video Production
• Television
• Press Releases
• Digital Media
• Music Production
• Live Events
• Pro Tools
• Music Publishing
• Mac
• Entertainment Industry
• Tour Merchandising
• Tour Management
• Music Management