Karla Harwood

About Karla Harwood

I’m a strategic sales leader passionate about building relationships, bringing people together, and creating opportunities that help businesses grow. I partner with B2B organizations on demand generation, ABM, and go-to-market strategies that connect the right audiences, messages, and channels to drive meaningful engagement and pipeline impact.What I value most in my work is the partnership behind it. I enjoy understanding what people are trying to achieve, helping solve complex challenges, and bringing structure, creativity, and momentum to growth goals. I strive to be thoughtful, proactive, and someone others can genuinely rely on.At my core, I’m a team player who leads with heart, resilience, and purpose. As a wife and mom, I value connection, empathy, and showing up fully — qualities that shape how I lead, build relationships, and define success.For me, success is about more than results alone. It’s about building trust, creating lasting partnerships, helping others win, and making an impact that feels both strategic and human. Outside of work, I love simple joys: time with my family, cooking, great food, being outdoors, good music, karaoke, and anything that brings people together and gets everyone laughing.

Experience

1. VP, Strategic Sales

   ProspectBase

   Apr 2025 — Present

Education

• The University of Texas at San Antonio

  Public Relations, Business Administration