Keith Chapman

Head of Consulting @Tesco

London, GB

Project Transcend:Founding member of Transcend Retail Solutions, a Tesco-backed initiative focused on customer-first retail transformation. Responsible for shaping the proposition, leading sales strategy, and delivering consultancy services to major retailers.Key Responsibilities & Achievements:Sales & Marketing- Developed a stealth-mode go-to-market strategy leveraging Tesco’s brand- Conducted deep prospect research to tailor pitches to C-level stakeholders- Created compelling proposals and pitch decks that led to strategic partnerships.Leadership & Culture- Member of the Transcend leadership team, driving strategic direction- Instilled a customer-first mindset across the consulting team- Designed onboarding and training programs to upskill solution experts.Consulting Delivery- Built a consultancy proposition using Tesco Fulfilment insights- Led discovery visits and delivered board-level fulfilment strategies- Created a service catalogue to standardise sales and consulting approaches.Tesco Workstreams – Fulfilment Strategy ConsultantIn parallel with Transcend, I supported key Tesco fulfilment initiatives to enhance operational efficiency and profitability across MFCs.Key Project:Lakeside & Horwich MFC Performance Enhancements- Recommended removal of 1.2k SKUs to optimise product range- Achieved a 1.9% reduction in Pick from Store (PFS) within 8 weeks- Improved profitability with no negative impact on customer satisfaction (NPS and sales).

University of Surrey

Bachelor of Arts (BA), Business Management with Marketing