Katie Conroy
Sr Director, Marketing Operations @Renaissance Learning
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WORK HISTORY
Sr Director, Marketing Operations @Renaissance Learning
EDUCATION
Rochester Institute of Technology
Bachelor of Fine Arts (BFA), Film/Video and Computer Animation
SKILLS
ABOUT KATIE CONROY
Strategic marketing leader with 15 years of experience driving business results through marketing technology, infrastructure, process, and data analysis for SaaS and B2B companies. Highly motivated data-driven problem solver with the ability to improve efficiencies while balancing current business priorities and goals. Strong people manager with proven success in building and growing high performing collaborative teams. Deep understanding of the sales-marketing value chain andhow to drive lead generation to increase bookings growth.Areas of expertise include:Lead GenerationMarketing Technology and AutomationSalesforce.com AdministrationData Analysis and ReportingMarketing Strategy, Planning, and ExecutionTeam Leadership and Staff DevelopmentCampaign and Project ManagementProcess Creation and ImplementationWebsite DevelopmentVendor/Agency Selection and Management
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