Kshitiz Gupta

About Kshitiz Gupta

I scale consumer brands in messy, fast moving markets. I’m happiest when making a global tech product feel local. Big fan of early stage go to markets, undefined audiences (and mountain biking trails) Eight years in scaling brands across education, fintech, and lifestyle- Coursera: Running growth for premium credentials, globally. Built the India market from zero by figuring out how legacy universities show up online in ways that felt culturally relevant and met real learner expectations- Paytm: Learned what true scale looks like and what it costs by managing one of India’s largest marketing spends- Hero MTB Himalaya: Learned the opposite- how community, culture, and conviction can outlast any budgetAt some point, I figured I should learn what I’d been winging, so I did a Master’s in Entrepreneurship at HEC Paris. Built a dating app with my batchmates, even pitched it to investors. Unfortunately the market moved faster than we did.Few of my ideas got me up on stage at D & AD New Blood Awards and Cannes Young Lions. Someone also put me on a 30 under 30 list. I take it as a signs to keep going.

Experience

1. Senior Marketing Manager, Global

   Coursera

   Nov 2025 — Present

   Still learning, but the mandate is simple: Take everything I’ve learnt building APAC -> Apply it globally -> Don’t break anything

Education

• HEC Paris

  Master's degree, Innovation and Entrepreneurship

• Cambridge School Indirapuram

  High School

  2001 — 2013

• IE Business School

  Certification, Integrated Marketing Communications: Advertising, Public Relations & Digital Marketing

• Jaypee University of Information Technology

  Bachelors of Technology (B.Tech), Biotechnology

• MiniMBA

  Mini MBA, Marketing

  2021 — 2021