Karan Grover
AdTech | SPO | Publisher Partnerships
- Role
- Lead Director, Inventory Development at The Trade Desk
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Karan Grover
Seasoned AdTech professional with 17+ years of experience spanning the world’s leading media agency group, the world’s #1 independent demand-side platform, and the premium publisher ecosystem. A founding team member for The Trade Desk in India, bringing deep expertise across programmatic, OTT/CTV, Audio, Retail Media, SPO, Identity, and high-value publisher partnerships. Demonstrated leadership in building scalable, transparent supply and inventory ecosystems that accelerate revenue growth and drive measurable business impact.
Experience
Lead Director, Inventory Development
Jan 2022 — Present · Gurugram, IN
Lead the expansion of premium inventory supply across CTV, OTT, Audio, News, DOOH, and SSP ecosystems, ensuring diversified, scalable, and premium marketplace access.2. Build long‑term strategic plans with top-tier publisher partners to enhance transparency, addressability, inventory quality, and monetization outcomes.3. Define and execute mid and long‑term supply strategies that accelerate platform growth, unlock innovation, and strengthen inventory differentiation.4. Cultivate deep executive‑level relationships across OTT/CTV platforms, publishers, audio networks, DOOH players, and SSP partners to drive sustained strategic alignment.5. Cross functional collaboration to execute supply-focused strategic roadmaps6. Stay ahead of evolving trends in programmatic, SPO, privacy, and ecosystem shifts, converting insights into actionable, revenue‑driving supply initiatives.
Education
Amity University
MBA, CRM & Marketing
2006 — 2008
Delhi University
Bachelor's in Business Economics, Business/Managerial Economics
2002 — 2005
Skills
- Media Buying
- Mobile Marketing
- Media Planning
- Brand Awareness
- Web Analytics
- Integrated Marketing
- Sem
- Business Development
- Digital Marketing
- Digital Media
- Online Marketing
- Brand Management
- Digital Strategy
- Online Advertising
- Ppc
- Social Media
- Sales
- Competitive Analysis
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