Karina G. Frankenburg
Strategic Planning | Omnichannel Marketing | Digital Marketing - Campaign Management | Content Marketing | Optimization | Acquisition | Retention | Risk Management
- Role
- VP, Lead Marketing Consultant, Consumer & Small Business Banking Advertising Content at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Karina G. Frankenburg
Innovative Marketing, Project and Product Manager with experience in integrated marketing campaign development, strategy, execution and support through multi-channel mediums for national financial institution. Ability to conceptualize, coordinate, develop, implement, execute and manage integrated, interdepartmental marketing campaigns that effectively reinforce and build brand awareness Specialties: Product ManagementProject Management Campaign Execution Budget Management Relationship Building Digital Marketing (Email and Public and Secured Space) Collateral Inventory Management Creative Development Leadership Process Development English and Spanish Fluency Process Development
Experience
VP, Lead Marketing Consultant, Consumer & Small Business Banking Advertising Content
Jan 2024 — Present · Charlotte, NC, US
Education
QUEENS UNIVERSITY
Bachelor of Arts, Business Administration
1999 — 2002
Queens University of Charlotte
Bachelor of Arts - BA, Business Administration and Marketing
1999 — 2002
Skills
- B2b Marketing
- Marketing Communications
- Online Marketing
- Excel
- Management
- Team Building
- Negotiation
- Marketing Management
- Email Marketing
- Direct Mail
- Market Research
- Microsoft Excel
- Powerpoint
- Campaign Execution
- Customer Experience
- Creative Direction
- Banking
- Online Advertising
- Advertising
- Spanish
- Digital Marketing
- Relationship Marketing
- Web Marketing
- Product Marketing
- Project Management
- Brand Awareness
- Multi-Channel Marketing
- Creative Development
- Lead Generation
- Customer Acquisition
- B2b
- Relationship Management
- Direct Marketing
- Campaigns
- Digital Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Account Management
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