Kristina Nelligan
Global Strategic Marketing Leader | Integrated Marketing, Content/Brand Strategy that Differentiates + Connects | Teams Steered by Measurement Tools (KPIs) | Marketing Communications for Lead Generation, Sales Enablement
- Role
- Regional Marketing Director - Us Southeast, Central & West at AVEVA
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Kristina Nelligan
I drive integrated marketing campaigns for global B2B and B2C brands that differentiate and connect with customers. Whether a global manufacturer, SaaS company or e-Commerce retailer, I’m counted on to: – often company firsts – from strategy and roadmap creation to execution. from tactical order takers to strategic business partners, guided by innate curiosity of what drives the customer to ensure CX-focused messaging. from case building and vendor selection to implementation and change adoption, resulting in cost-effective solutions with increased insights and capabilities, that gets everyone on the same page and holds them accountable. ⏩ Goals and targets exceeded for multibillion-dollar and often regulated enterprises, regions, divisions and business units worldwide. ⏩ I consider myself in the business of creating leaders, which means I make it a priority to help my team reach their full potential through coaching and stretch projects – and by always having their back. At this juncture, I’ve done or led every function of marketing, including Content, Demand, Strategic, Brand, Thought Leadership, Digital and Tradeshow/Events. I know what it takes to achieve wins and work to set my teams up for success.
Experience
Regional Marketing Director - Us Southeast, Central & West
Aug 2024 — Present · US
Education
Elon University
B.A., Corporate Communications, Business Administration, Marketing
2002 — 2005
University of Liverpool
Master of Science (MSc), Global Marketing
2014 — 2016
Skills
- Social Media Marketing
- Microsoft Excel
- Web Analytics
- Online Advertising
- Multi Tasking
- B2b Marketing
- Competitive Analysis
- Start-Ups
- Advertising
- Organic Search
- Analytics
- Public Relations
- Internal Communications
- Press Releases
- Direct Marketing
- Salesforce.com
- Media Buying
- Copywriting
- Lead Generation
- Customer Acquisition
- Google Analytics
- Photoshop
- Project Coordination
- Problem Solving
- Cross-Functional Team Leadership
- Content Strategy
- Webinar Development
- Marketing Strategy
- Sem
- SEO
- Web Technologies
- Event Planning
- Multi-Channel Marketing
- Web Marketing
- Copy Editing
- Marketing
- Strategy
- E-Commerce
- Management
- Direct Mail Campaigns
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