Kevin Fobi
Good Guy. Brand Marketing @ Nike | Previously at Microsoft, Macy’s and NBA Store
- Role
- Partner Marketing Lead, Jordan Sport North America at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Kevin Fobi
I’m a problem solver at my core with an inherent desire to be of service. Marketing has been my medium to serve consumers, elevate their experience, address their pain points and deepen their connection to the brands they love. With B2B and B2C experience spanning Retail/CPG and Technology industries, I bring a breadth of perspective to create innovative solutions.I aim to leave things better than I found them by adding value wherever I go, serving as a changemaker within organizations and communities to deliver broad reaching impact.10+ years of Consumer Marketing experience5+ years of organizational leadership- Nike United Network Leadership- Management Leadership for Tomorrow Chapter Leadership- Macy\'s Employee Resource Group LeadershipI seek continual growth through new challenges, problems to solve, and consumers to reach.
Experience
Partner Marketing Lead, Jordan Sport North America
May 2024 — Present · Portland, OR, US
Shape the marketing and strategy for Jordan Sport at key sport retail accounts to deliver consumer experiences that serve the collective visions of each brand.• Coordinated Jordan Brand’s retail partner launch with Academy Sports & Outdoors,providing access to Jordan Brand to a new consumer across 100+ stores and e-commerce.• Conceptualized a 3-day Women’s Hoops Experience at Dick’s House of Sport Tampa during NCAA Women’s Final Four, connecting Jordan, Nike, and Dick’s to their next generation of consumers.• Amplified Dick’s WNBA Live activation by integrating Jordan Brand All Star appearances, product displays, trialing, and a community basketball clinic to create a holistic consumer experience.
Education
University of Notre Dame
Bachelor of Business Administration (B.B.A.), Finance
2006 — 2010
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
2017 — 2019
Skills
- Training
- Budgets
- Finance
- Merchandise Planning
- Business Analysis
- Project Planning
- Microsoft Office
- Sales
- Management
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Social Media
- Demand Chain Management
- Inventory Management
- Strategy
- Marketing
- Leadership
- Access
- Jda Allocation
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