Ken Ezrow

About Ken Ezrow

I am committed to insight-focused customer experience and data-driven innovation. My career experiences from the perspectives of solution strategist, product manager, marketer, consultant and project manager enable me to identify direction, lead change and deliver improved outcomes.STRATEGIC PLANNINGI recognize leading trends and goal-sharing partnerships that deliver on growth and quality improvement opportunities. By assembling stakeholder consensus and defining investment cases, I build team momentum to accelerate confidently toward goals.PRODUCT/ SERVICE INNOVATION & MARKETINGCustomers want an outcome. I am focused on understanding what buyers and purchase influencers need and value. Pilot testing offerings and marketing programs, I confirm the solution delivers to the customer-desired needs and marketing communicates to stated values. LEARNING & KNOWLEDGE MANAGEMENTInnovative knowledge management and education programs are key to increasing employee and customer confidence and consistency. I fast-track productivity and quality improvements by enabling access to learning content, experts, and social learning. Market Research | Customer Insights | Value Proposition Formation & Strategic Planning | Product Development & Launch | Learning Solutions | Process Improvement | Project Management | Change Management | Technology & Vendor Assessment Specialties: Strategy development and deployment Product Management Knowledge management for innovation and productivity Scaling solutions for new services and processes Project management Metrics and reporting Working within highly regulated industries StrengthsFinder: Analytical | Focus | Individualization | Learner | Strategic

Experience

1. Council Member and Consultant

   GLG

   Mar 2017 — Present

   Industry consultant with focus on technology-enabled performance improvement and knowledge management, service partnerships, and healthcare strategies. As a GLG Council Member, I consult through special advisory roles and with clients by phone or in person. As a GLG Consultant, I am available to perform projects leveraging council member interviews and research to provide broader strategic assessments for clients.

Education

• Washington University in St. Louis

  MBA

• University of Wisconsin-Madison

  BA

Skills

• Web Analytics
• Online Advertising
• Business Process Improvement
• Integrated Marketing
• Digital Marketing
• Negotiation
• Email Marketing
• Customer Relationship Management (Crm)
• Project Management
• Marketing
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• SEO
• Sem
• Leadership
• Lead Generation
• Vendor Management
• Competitive Analysis
• Consulting
• Process Improvement
• Crm
• Search Engine Marketing (Sem)
• Product Management
• Strategy
• E-Commerce
• Management