Kezia Francis
Lead Audience Operation Specialist @Trimble Inc.
Signup · Get unlimited contacts
WORK HISTORY
Lead Audience Operation Specialist @Trimble Inc.
Chennai, IN
Develop and manage audience segments using behavioral, demographic, and firmographic data.Translate campaign objectives into actionable audience definitions.Partner with analytics and data teams to access and interpret audience insights.Work with campaign managers to define and implement audience testing strategies (e.g, A/B testing, cohort analysis).Build and manage audience lists in platforms such as Salesforce, Marketo, HubSpot, or Customer Data Platforms (CDPs).Ensure proper integration and functionality across marketing automation and CRM systems.Establish and maintain naming conventions and documentation for audience management.Align segmentation practices with data privacy regulations (e.g, GDPR, CAN-SPAM).Monitor audience performance metrics and provide insights to optimize targeting effectiveness.Report on key performance indicators (KPIs) related to audience engagement and conversion.
EDUCATION
Demonstration Multipurpose School, Mysore
Master of Business Administration (MBA)
Karnataka State Open University, Mysore
Master of Business Administration (MBA)
SKILLS
ABOUT KEZIA FRANCIS
Experienced Digital Marketing Expert for B2B and B2C. Skilled in Lead generation campaign…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.