Keyon Taravati
Global Product Marketing Manager | Bridging Science and Strategy to Drive Innovation and Market Growth
- Role
- Global Product Marketing Manager at Sony Biotechnology Inc.
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Keyon Taravati
As a full stack Global Product Marketing Manager with a unique background in science, I…
Experience
Global Product Marketing Manager
Jul 2023 — Present · San Jose, CA, US
Global Product Marketing Manager responsible for Sony Biotechnology’s Spectral Analyzer portfolio: SA3800, SFA Life Sciences Cloud Platform- Launched the Spectral Flow Analysis (SFA) Life Sciences Cloud Platform software and provided post-launch support to sales and field service groups- Launched the Automation Bundle for the Spectral Cell Analyzer- Worked closely with product team to develop successful GTM strategies and increase product adoption - Acted as the marketing lead for CYTO 2024 and CYTO 2025- Created collateral and marketing campaigns for products in the Spectral Analyzer portfolio- Trained sales and field service teams to keep messaging and positioning consistent and accurate for all products- Led collaboration efforts with partner companies to develop new products- Conducted market research to gather data for competitive analysis- Attended conferences and trade shows to promote products and gather VOC- Generated sales reports to track sales of all products as well as analyze sales trends over the fiscal year.
Education
University of California, Davis
B.S. Biological Sciences emphasis in Molecular and Cellular Biology
Skills
- Multi-Color Flow Cytometry
- Mouse Handling
- Flowjo
- Agarose Gel Electrophoresis
- Immunofluorescence
- Pcr
- Western Blotting
- Sds-Page
- Rna Isolation
- Gel Electrophoresis
- Dna Extraction
- Immunohistochemistry
- Aseptic Technique
- Autoclave
- Cell Fractionation
- Polarized Light Microscopy
- Fluorescence Microscopy
- Teaching
- Public Speaking
- Transfection
- Hemocytometer
- Human Immunology
- Microbiology
- Graphpad Prism
- Imagej
- Microsoft Office
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