Keyin Lu
Research Consultant at Numerator | Passionate about Diversity and Inclusion
- Role
- Research Consultant at Numerator
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
Experience
Research Consultant
Aug 2024 — Present
Manage portfolio of 15+ emerging and midmarket CPG clients as their dedicated research lead• Lead and execute on fully custom survey projects across survey types (purchase journey, concept testing, attitudes & usage, brand loyalty, etc) and methodologies (TURF, MaxDiff, Price optimization, Trackers, etc)• Analyze and interpret large datasets of quantitative & qualitative data across subgroups to distill the most relevant and actionable findings• Write and deliver visual reports with clear narratives detailing recommendations tailored to clients’ business objectives• Advise clients on survey design, sampling, methodology and next steps as their trusted partner• Mentor and delegate to research associates and analysts to set them up for success across projects
Education
Duke University
Bachelor of Arts - BA
2016 — 2020
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