Keyanna Gibson

About Keyanna Gibson

For 7+ years, I’ve helped SaaS, e-commerce, education, and service brands turn organic search into a scalable growth channel. My work has driven measurable results across diverse portfolios — including 371% session growth, 200% YoY traffic increases, and revenue impact for $1B+ brands.My expertise sits at the intersection of technical SEO and AI search optimization. I specialize in building strategies that perform across both traditional search and emerging generative environments — including AI Overviews, LLM-powered discovery, and generative search surfaces. This includes work in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), entity-driven SEO, and E-E-A-T frameworks.I combine hands-on SEO expertise with strategic leadership. I’ve led organic growth programs across 10+ brands simultaneously, directed cross-functional teams, and translated complex search ecosystem changes into clear strategies that teams can execute at scale.My work often involves:• Technical SEO audits and search architecture• AI search optimization and generative search visibility• Content and entity strategy for topical authority• Content generation and optimization• Multi-location and multi-brand SEO programs• Cross-functional collaboration with product, engineering, and editorial teamsI’m particularly interested in how AI is reshaping search behavior and discovery, and how brands can adapt their strategies to remain visible in both classic SERPs and AI-generated answers.Beyond the metrics, I enjoy mentoring teams and building collaborative environments where people can do their best work.If you\'re working on organic growth, SEO strategy, or AI search visibility, I’d love to connect. k••••••@kegcreative.comOpen to consulting engagements, strategic advisory, and fractional leadership roles.

Experience

1. Search Engine Optimization Project Manager

   Markalon, Llc

   Feb 2023 — Present

   Manage comprehensive SEO strategies for 12 HVAC brand companies to enhance their online presence and search engine rankings.Collaborate with cross-functional teams, including paid media and web development partners, to ensure technical SEO best practices and a unified digital marketing approach.Utilize Monday.com for project management, ensuring tasks were clearly assigned and deadlines met, fostering an organized and productive team environment.Oversaw the creation and implementation of content calendars for each brand, driving consistent and SEO-friendly content production.Delivere in-depth monthly data analysis reports using advanced analytics tools, offering actionable insights to stakeholders.

Education

• James Madison University

  Bachelor of Business Administration (BBA), Marketing, School of Media, Arts, and Design

  2014 — 2018

Skills

• Customer Service
• Microsoft Office
• Marketing
• Marketing Strategy
• Project Management
• Research
• Marketing Communications
• Facebook
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Teamwork
• Management
• Public Speaking
• Microsoft Powerpoint
• Microsoft Word
• Adobe Illustrator
• Social Media
• Critical Thinking
• Leadership
• Social Networking