Keyai Lee

About Keyai Lee

Strategic Marketing & Communications Leader with more than two decades of experience shaping clear, compelling narratives that strengthen engagement and drive mission-forward impact. I combine creative storytelling, analytical insight, and a deep commitment to community to build marketing programs that resonate across digital, social, and print platforms.In my current role as the Director of Marketing & Communications for the Eastern Pennsylvania Bleeding Disorders Foundation (EPBDF), I lead the full communications strategy for a 41-county region, overseeing messaging, content development, brand management, digital campaigns, event promotion, and community storytelling. My work centers on elevating the voices of the bleeding disorders community and creating communication touchpoints that foster connection, trust, and participation.I am passionate about:• Crafting human-centered content that helps people feel informed, supported, and seen• Developing editorial and digital strategies that encourage meaningful engagement• Strengthening nonprofit visibility and donor relationships through clear, mission-aligned messaging• Turning complex information into accessible communications that serve real people

Experience

1. Director of Marketing and Communications

   Eastern Pa Bleeding Disorders Foundation Epbdf

   Jan 2025 — Present · West Chester, PA, US

   Lead comprehensive marketing and communications strategy to elevate visibility, advocacy, and engagement for the bleeding disorders community- Spearheaded communications and outreach for the inaugural Pennsylvania Bleeding Disorders Conference (PABDC), driving record attendance and positive community impact- Manage weekly newsletters, social media content, and printed publications, maintaining consistent, mission-aligned messaging across platforms- Develop editorial calendars, style guidelines, and templates to support cohesive communication within the organization and community stakeholders- Provide strategic communications reports to the Board and Executive Director- Create original photography and video content for storytelling and community engagement.

Education

• The Art Institue of Philadelphia

  Certificate of completion, Photography

  1994 — 1995

• Manhattan Center for Science and Mathematics

  High School Diploma, general curriculum

  1983 — 1987

Skills

• Analysis
• Leadership
• Facebook
• Market Research
• Customer Service
• Strategic Planning
• Retail
• Marketing
• Strategy
• E-Commerce
• Marketing Strategy
• Training
• Digital Media
• Sales
• Management
• Online Marketing
• Budgets
• Blogging
• Social Media
• Data Analysis
• Event Planning
• Web Analytics
• Integrated Marketing
• Social Media Marketing
• Program Management
• Merchandising
• Social Networking