Kewal Gupta
Senior Account Manager at Kantar
- Role
- Senior Account Manager at Kantar
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Kewal Gupta
Capable of doing Research for various fields and I have a never-ending passion to learn more and more things. I am a strong team player and ultimately focused on delivering results with high standards.Experienced in execution of a range of works, including Consumer Behaviour Analysis I SEO Analysis I Social Media Analysis I Industry Analysis I Competitive Intelligence I Data Analysis I Market-size Estimation I Product-benchmarking I Database Creation, etc.Tools Worked On - Microsoft Power BI I Microsoft Excel I Microsoft PowerPoint I SEMrush I Google Keyword Planner I Google Trends I Word Cloud I Similer Web
Experience
Senior Account Manager
Jan 2023 — Present
A) Led a team to spearheading client account management, delivering insights to drive innovation and business growth while leveraging expertise in project management, data analysis, and agility in decision-making.B) Led Brand Tracking projects to monitor brand health, focusing on metrics such as Consumer Disposition Funnel, Competitive Analysis, Consumer Journey Mapping, and Equity Measurement, providing strategic recommendations to improve market performance.C) Led innovation and product testing initiatives to assess consumer preferences, optimize product concepts, and validate market potential, ensuring successful launches through data-driven insights and robust testing frameworksD) Developed and refined testing tools, enabling faster and more efficient data collection and interpretation, fostering data integrity through rigorous checks (e.g, script link testing and interim validations).E) Analyzed survey data responses) using statistical tools like Magic (SPSS) and Advanced Excel, delivering insights to inform new product development and market positioning strategies.F) Conducted comprehensive market research, segmentation, and meta-analysis, identifying consumer trends to support data-driven decisionG) Collaborated with clients to craft compelling storytelling-based insights, providing actionable recommendations through clear synthesis of “so what,” “why,” and “what to do” scenarios.
Education
University of Calcutta
Master of Commerce
University of Calcutta
Bachelor of Commerce - BCom
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