Kevin Kennedy

Creative Director - Performance Marketing @Wantable

Milwaukee, WI, US

Lead a team of 15 Designers, Copywriters, Content Creators, Art Directors, Photographers, Videographers, and Photo Producers in the creation of all marketing communications and creative assets, including social ads, website pages, emails, SMS, videos, photography, direct mailers, billboards, logos and supporting collateral.• Develop and evolve company brand guidelines and ensure adherence to brand standards across all media platforms.• Develop creative concepts for seasonal fashion campaigns and use trend information, performance metrics, A/B testing, and artificial intelligence to create thumb-stopping content and messaging.• Evaluate and establish production processes and workflows to improve efficiency, balance workload, and ensure accuracy.• Develop and manage annual photo, video, and creative production budgets.

University of Wisconsin-Madison

B.A.