Kevin Zhao
Web Analytics Lead @Illumina
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WORK HISTORY
Web Analytics Lead @Illumina
Lead analytics measurement frameworks and standardized reporting across cross-functional teams. Deliver regular business reviews covering marketing, revenue, and digital channel performance. Analyze funnels and account-level data to support optimization and B2B revenue generation. Partner with business and finance stakeholders to turn data into actionable insights, and lead analytics training and enablement across teams.
EDUCATION
Michigan State University
Master, Statistics & Electrical Engineering
Michigan State University
Master's degree, Electrical Engineering
SKILLS
ABOUT KEVIN ZHAO
Senior analytics and insights leader with 15+ years of experience supporting life sciences and biotech organizations. I focus on building analytics measurement frameworks, KPI definitions, business reviews, and forecasting that help teams turn complex data into clear, actionable insights.My work spans marketing, commercial, and operational analytics, with a strong emphasis on integrating digital and offline data to create a holistic view of performance. I regularly partner with cross-functional teams—including sales, finance, IT, CRM, and marketing—to support planning, optimization, and decision-making.Over the years, I’ve led analytics strategy, executive and operational dashboards, and self-service reporting initiatives that improve data trust and usability. I enjoy working at the intersection of data, business context, and communication—helping teams not just see the numbers, but understand what to do next.Specialties:Analytics Strategy & Measurement Frameworks • Business Reviews & Decision Support • KPI Development • Forecasting & Statistical Modeling • Digital & Commercial Analytics • Dashboard & Visualization (Tableau, Power BI) • Data Integration • Cross-Functional Analytics Leadership
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