Kevin Yu

About Kevin Yu

As a strategic product management professional with experience in large organizations and a strong grasp of digital processes and technologies, I have a deep understanding of e-commerce, self-service account management, and digital marketing channels. Throughout my career, I’ve led high-performing teams in successful strategic initiatives aimed at boosting sales, increasing customer retention, deflecting call drivers, and enhancing overall customer satisfaction. I’m known for my dynamic and coaching leadership style, which motivates and energizes team members. With excellent interpersonal, organizational, and project management skills, I am adept at building strong relationships across multiple departments within large organizations.I’ve helped define and deliver best-in-class customer experiences across various online platforms. By leveraging a combination of quantitative business key performance indicators (KPIs) and qualitative Voice of the Customer (VOC) data, I possess a unique ability to identify solutions that effectively balance the intersection of customer preferences and business objectives.My expertise in e-commerce and self-service portals, as well as my ability to drive successful digital transformations has led to numerous promotions and increased responsibilities over the years. Additionally, my ability to drive consumer research and synthesize complex data into actionable recommendations, combined with my business acumen, enables me to make informed decisions that drive results.

Experience

1. Director, Digital Product Management

   AAA Club Alliance

   Sep 2023 — Present · Wilmington, DE, US

   I am building and leading a new team responsible for managing the mobile app, a new self-service website, A/B and multivariate testing, and the digital technology stack that includes a personalization engine, CDP, and DAM.To date, my team has worked with our vendors and consultants to implement Adobe Target and recently launched our first proof of concept use cases utilizing Sitecore CDP.

Education

• Drexel University

  BS, Information Systems with Minor in Business Administration

• Drexel University

  MBA, Marketing, Management Information Systems

Skills

• Social Media Marketing
• Marketing
• Project Management
• Leadership
• Strategy
• Market Research
• Product Management
• Sales
• Business Development
• Marketing Strategy
• Strategic Planning
• New Business Development
• Management
• Account Management
• Time Management