Kevin Whelan

About Kevin Whelan

Co-founder of Markalon which works with growth stage companies to determine their optimal mix of marketing spend - then partners with them to execute the related activities. By combining predictive analytics with extensive marketing experience, Markalon enables companies to unlock the potential within their marketing channels, thereby increasing their overall return on ad spend. Our proprietary marketing analytics engine provides visibility into the optimal investment for each marketing channel based on the expected return from each at various spend levels – while incorporating the impact that the spend in one channel has on other channels. With over 20 years of experience and understanding of the digital marketing ecosystem, Kevin has worked with companies including Spotify, Discovery Communications, Scripps Networks, NY Times, NBC Universal, A&E Networks, and Light Wave Dental. He also served as Chief Operating Officer of HealthPlus Management, a private-equity backed physician practice management company, and held management positions at both Accenture and Business Engine Software. Inquiries welcome at k••••@markalon.comSpecialties include:Marketing TechnologiesMedia Mix ModelingDigital Ad Serving Technologies & Order Management SystemsSearch Engine MarketingPersonalization SolutionsDigital Analytics

Experience

1. Co-founder & Principal

   Markalon, Llc

   Jan 2018 — Present · Washington, DC, US

   Markalon acts as a trusted advisor to growth stage clients by providing analytics that determines their optimal mix of marketing spend - then augments client teams to execute the related marketing activities. Born from common pain points across countless companies, we address issues for both marketers and finance professionals. The age-old, annual question of “how should we spend our money this year?” is too often answered by starting with a gut feeling, or what was spent last year. In today’s data-centric world, we have the ability to project cash flow, cycle time, optimal budgets and ROI with tremendous accuracy. This translates to better planning, incremental organizational efficiency, and incremental sales without incremental budget.With deep skills in search engine optimization (SEO), search engine marketing (SEM), display advertising, personalization, social media strategy, website support, and more, our team also works closely with clients to ensure the expected return on spend is achieved. Over time the solution continually refines the recommended media mix based on changing industry and internal dynamics.

Education

• Lehigh University

  BS, Industrial Engineering

  1988 — 1992

• Northwestern University - Kellogg School of Management

  MBA, Finance, Management & Strategy

  1996 — 1998

Skills

• Saas
• Advertising
• Software as a Service (Saas)
• Digital Marketing
• Enterprise Software
• Mobile Applications
• Product Development
• Venture Capital
• Social Media
• Mobile Marketing
• Web Analytics
• Strategy
• E-Commerce
• Marketing Strategy
• Analytics
• Strategic Partnerships
• Go-to-Market Strategy
• Marketing
• Entrepreneurship
• Management
• Online Marketing
• Mobile Devices
• Online Advertising
• Digital Media
• Product Management
• Competitive Analysis
• Start-Ups
• Digital Strategy