Kevin Welch

Director External Operations @University Of Georgia Athletic Association

Athens, GA, US

Develop and coordinate strategies for new revenue streams and fan engagement across the departmental external enterprise- Lead and manage day-to-day operations for outsourced ticket sales relationships including their coordination with additional UGAA units- Coordinate, define and implement strategy for capturing and analyzing data to assist in enhancing revenue and bettering fan engagement - Manage revenue enhancing outsourced partnerships, including coordinating digital marketing strategy, for designated external partnerships- Manage and coordinate digital web-based marketing inventory with MMR partner- Manage privatized tailgating for all football home events through outside vendor- Manage all external marketing communications and strategy, including the use of a marketing automation platform (Eloqua)- Manage all new potential revenue streams and their integration into the UGAA strategy- Manage merchandise partnership with Fanatics- Assist with all activities related to the venue concessions and merchandise operations.

University of Delaware

MBA, Masters of Business Administration with a minor of Sports Management

Bucknell University

B.S.B.A, Business Management

Alfred Lerner College of Business & Economics at University of Delaware

MBA, MBA