Kevin McAleer
Lead, Commercial Readiness & Enablement, Emea @Netflix
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WORK HISTORY
Lead, Commercial Readiness & Enablement, Emea @Netflix
London, GB
The Netflix Ads Market Activation org drives global go-to-market (GTM) development and deployment for ad product launches, ensuring commercial teams are equipped to bring new solutions and content to market.As regional lead for Commercial Readiness and Enablement in EMEA, I:• Partner with cross-functional teams to develop and deliver sales enablement programs for EMEA, including product & process training, sales skills/methodology, documentation, onboarding programs, and resources like objection handling and competitive insights- Launched Netflix Ads first programmatic integrations with DSP partners in EMEA, including Google Display & Video 360, The Trade Desk, Amazon DSP, and Yahoo DSP, including both internal and external education sessions to drive maximum awareness and undertanding of Netflix\'s programmatic capabilities and positioning- Launched the Netflix Ads Suite in EMEA, our proprietary ad tech stack, including overhaul of all product and process training for entire Sales and Account Management org• Plan, coordinate, and execute high-quality learning programs which align global initiatives with EMEA sales strategy and priorities- Ideated and launched the Netflix Way of Selling, our global sales framework• Develop curriculum for key ad tech upskilling, e.g. programmatic, data management, agency/advertising landscape, etc- Developed and launched Programmatic 101 and 201 foundational courses on LetterAI learning management system• Facilitate enablement workshops and sessions- Ideated and launched the Know Your Buyer workshop for sales new hires, an interactive session to dive deep on the Netflix Ads buyer personas, common challenges and objections, and ways of working with cross-functional partners on the Dream Team
EDUCATION
Los Angeles Academy for Artists and Music Production
Songwriting
Goldsmiths, University of London
Study abroad: theatre, sociology, computer science
University of Pennsylvania
BA, Major: Science, Technology, & Society | Minor: Graphic Design
SKILLS
ABOUT KEVIN MCALEER
Half creative-at-heart, half tech nerd. I grew up in the Philadelphia area, spent ten years in NYC, and moved to London in the middle of the pandemic. Tech business strategy by day, songwriter/producer/singer by night. I studied cyberculture at university and minored in graphic design. I\'ve worked on various aspects of digital media since my career started in 2010, including a Broadway ad agency, luxury marketing, social/digital content for UK gov, and ad tech at Amazon and now Netflix.At Netflix I\'m building the Sales Enablement function in EMEA and APAC within the Ads business.When the day job ends, I am working with artists, songwriters, and producers from around the world to try to write the next pop hit! I graduated from the Los Angeles Academy for Artists & Music Production (LAAMP) under mentorship of hit songwriter/producer duo Stargate, and I’m represented by Tokyo music label/publisher United Future Creators. I\'m always look to expand my network in both fields, so please feel free to connect and message me here!
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