Kevin Taylor
Copy Director @ Mattress Firm
- Role
- Copy Director at Mattress Firm
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kevin Taylor
Experienced, award-winning content creator, copy expert, people leader, and creative director.Highly skilled in cultivating and developing talent, with a proven track record of producing best-in-class content for iconic consumer brands. Focuses include: all things digital; print & in-store advertising; sales-driving promotions; multi-channel campaigns; credit card marketing; CRM and customer loyalty. Winner of three WEBBY awards + four company-wide recognition awards for creative contributions during his decade of leadership at Macy\'s marketing HQ in New York, NY.
Experience
Copy Director
Aug 2022 — Present · San Francisco, CA, US
Supervises and edits team of five in-house copywriters; responsible for Mattress Firm\'s brand voice, copy best practices and editorial standards; conceptualizes and strategizes with leadership levels of the organization to implement big ideas into day-to-day tasks. Work includes: brand development, digital promotions (email, banner ads), CRM, social (paid and organic), point-of-purchase, video/radio, blogs and more.
Education
The University of Texas at Austin
Bachelor of Science - BS
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