Kevin Tausend
Medical Device Marketing Strategist
- Role
- Strategic Marketing Consultant at Merit Medical Systems, Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Kevin Tausend
Strategic marketing leader delivering proven success in launching products and services, driving awareness/adoption, building revenue, and enhancing profitability for ground-breaking healthcare and medical device businesses. Specific expertise in GTM strategy, clinical marketing, brand strategy, DTC (B2B2C), HCP practice development, digital marketing, demand generation, and sales enablement. •Launched new otolaryngology (ENT) business unit for global mid-cap surgical platform company, generating 20%+ YoY revenue growth (to +$100M globally) and garnering 45% US procedure market share•Devised and executed GTM strategy for novel interventional cardiology (structural heart) device start-up, exceeding soft-launch revenue targets by 25%, and enabling 3X YoY revenue growth•Built product marketing team that drove development of new (ophthalmology) consumer healthcare segment (LASIK), capturing 75% market share and achieving 25x revenue growth (to $275M) in four years•Led business development for healthcare advertising and PR agency, increasing agency revenue 15% through new Rx/Dx/device client acquisition
Experience
Strategic Marketing Consultant
Jun 2023 — Present · San Francisco, CA, US
Education
Santa Clara University Leavey School of Business
Master of Business Administration (M.B.A.), Marketing
University of Rochester
Bachelor’s Degree, Mechanical Engineering
Skills
- Fda
- Global Marketing
- Medical Diagnostics
- Capital Equipment
- Medical Devices
- Aesthetic Surgery
- Product Marketing
- Public Relations
- Strategic Planning
- Online Marketing
- Disposables
- Sem
- Product Launch
- Competitive Analysis
- General Surgery
- Start-Ups
- Marketing Management
- Market Analysis
- Healthcare Information Technology
- Spine
- Ppc
- Surgery
- Crm
- Budgeting
- Surgeons
- Otology
- Sales Operations
- Commercialization
- Leadership
- New Business Development
- Product Development
- Market Development
- Ophthalmology
- Integrated Marketing
- Healthcare
- Business Development
- Digital Marketing
- Cross-Functional Team Leadership
- Strategy
- Marketing Strategy
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