Kevin Li
SVP, Product @ Optimizely | Building Optimizely Opal the agent orchestration platform for marketing | Zero to 200 enterprise customers in under a year
- Role
- SVP, Product at Optimizely
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kevin Li
Currently doing the 0 to 1 thing again building Optimizely Opal from scratch. Launched May 2025, 200+ enterprise customers in under a year. Target: 5x in 2026. Standalone P&L, board-level mandate, repeat founders doing it again inside the Optimizely mothership. Join us, we\'re always hiring superstars!Within Opal business unit, broad ownership of the product offering and customer journey spanning GTM, monetization, product, and technical architecture. Making critical decisions from foundation model selection and multi-agent workflow design, to ecosystem partnerships, to credits-based pricing and enterprise packaging, to ICP formulation and sales plays built to match a standalone P&L.Early on we made the deliberate call to launch Opal as a standalone AI-native product rather than embedding features into the existing portfolio. The rationale: if you build agents inside existing software, you\'re betting on a faster horse. We wanted the rocket instead to do work that isn\'t done today because it\'s too expensive to scale, or high-cognitive repetitive work that agents are uniquely suited for. A standalone product gave us the best shot at that TAM.The next chapter: deepening specialization in marketing to widen the moat, launching net-new product lines that only work because of what Optimizely\'s platform uniquely enables, and proving that an incumbent can win a greenfield AI category.Beyond Opal, I own long-term strategy for Optimizely (the mothership): build/buy/partner, M&A, new product launches, analyst relations (Leader in 11 categories across Gartner, Forrester, and IDC), product commercialization, and product operations. Notable work includes the thesis and launch of Opal, SaaS CMS, and Personalization; and M&A across Idio (sell), Optimizely (buy), Zaius (buy), Welcome (buy), and NetSpring (buy).Previously at Idio, I was first North American hire post-Series A, eventually Chief Strategy Officer. Worldwide responsibility for solutions, pre-sales, and post-sale implementation, with a key role in product strategy for an AI/ML content recommendations engine targeting enterprise B2B.
Experience
SVP, Product
Nov 2024 — Present · Houston, TX, US
Responsible for AI/agentic strategy, portfolio strategy, M&A, analyst relations, product operations, and product analytics.
Education
Washington University in St. Louis - Olin Business School
BSBA, Marketing Research
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