Kevin Smith
Category Manager, Food Innovation at Buffalo Wild Wings
- Role
- Category Manager - Food Innovation at Buffalo Wild Wings
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Category Manager - Food Innovation
Mar 2024 — Present · Atlanta, GA, US
On a daily basis, I partner mainly with our Culinary team and Operations team to make sure we are working on the best and brightest ideas that can be executed to near perfection in the field, and that we are developing something consumers want and something we will be proud to put our name on. By combining market information, consumer feedback, whitespace analysis and current category performance data, we are constantly evolving our growth strategy at Buffalo Wild Wings by shaping our food menu to be the best it can be. By following our three-prong approach, we can always stay on top of our food game at B-Dubs! 1) Innovate - Look to what\'s new or coming down the pipeline in the market and what drives consumer behavior. Be ahead of the adoption curve and be poised to increase transactions by offering new and exciting foods. 2) Renovate - Always be adapting! Constantly review and refresh existing menu items to ensure relevance and excitement among core consumers, while attracting new consumers by putting a fun twist on a long-standing legacy menu item. 3) Communicate - We\'ve made good food, now go tell people! Curating the right method and channel of messaging is crucial in the restaurant space, especially during times when consumers see value played out at every corner. By showing consumers how much they\'ll love our food - and why - we can capture audiences at the right time and place and stay a top contender in their consideration set. When it comes to deciding where to grab dinner, we want Buffalo Wild Wings to be leading the pack.
Education
West Forsyth High School
High School, Culinary Arts and Hospitality
2011 — 2015
University of Georgia - Terry College of Business
Bachelor's degree, Marketing
2015
Skills
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Sales
- Management
- Customer Service
- Strategic Planning
- Spanish
- Leadership
- Microsoft Word
- Project Management
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