Kevin Scheitrum

About Kevin Scheitrum

I live for people, passion and stories - and it\'s been the mission of my lifetime to find and celebrate the things that connect us all.(And the luck of a lifetime to be able to spend most of my career in sports and craft beer)In me, you\'ll find a people-focused, data-driven storyteller, with a deep background in content and marketing at the global and local levels. Working for some of the biggest brands in sports, I\'ve led teams, overseen news rooms, introduced new products, grown traffic, driven revenue, designed campaigns, spearheaded redesigns, and earned a Cynopsis award for Best Use Of Facebook (Cynopsis,\'18), a Clio shortlist (\'18) and a Notable spot in Best American Sports Writing. You\'ll also find someone who can connect content - in all its forms - to business goals, from generating an active community, to establishing a brand, to driving direct revenue. And after a decade of working in real-time content, I know the value of urgency (and coffee). Windows close quick. So when the quarantine stopped our normal distribution operations at the Bronx Brewery, I led our effort to stand up an eCommerce operation (now known as BXB GO) in a matter of days, becoming one of the first breweries in NYC to sell direct to consumer. Specialties: international business, thought leadership, digital strategy, adobe photoshop, germany, china, content management systems, web design, web production, writing, editing, blogging, news writing, feature writing, ftp, html, css, social media, new media, reporting, microsoft excel, word, powerpoint, project management, account management, SEO, mobile, german, leadership, omniture site analytics, google analytics

Experience

1. VP, Head of Nba App Content

   National Basketball Association (NBA)

   Jan 2026 — Present · NY, US

   Making the world a little smaller through ball.

Education

• Boston University

  Bachelor's degree, American History

  2003 — 2007

• Boston University

  BA, American History

  2003 — 2007

• Boston University

  Bachelor's degree, HISTORY

Skills

• Content Marketing
• Sports Writing
• Newspaper
• Content Strategy
• Stories
• Research
• Blogging
• New Media
• Quarkxpress
• Editing
• Microsoft Word
• Web Content Management
• Powerpoint
• Social Media
• Cms
• Podcasting
• Word
• German
• Css
• Newspapers
• Mac
• Html
• Copy Editing
• Content Management
• Writing
• Ftp
• Photoshop
• Editorial
• Video
• Management
• Journalism
• Social Networking
• Multimedia
• Social Media Marketing
• Magazines
• Publishing
• Sports
• Storytelling
• SEO
• Excel