Kevin Sakoda

About Kevin Sakoda

As an accomplished marketing and sales executive with two decades of experience in the…

Experience

1. Co-founder

   Rareform Sound

   Jan 2014 — Present · Brooklyn, NY, US

   Rareform Sound offers consulting services to new and developing DJs and Producers, customized music programming, and event marketing services for nightclubs, restaurants, bars, lounges, and other private/corporate media partners.• Establish core elements of entertainment startup including partnership agreement, corporate registration, pitch presentations, talent agreements, service agreements, statements of work, and business plan.• Formalize processes including financial projection/tracking, business development (proposals, decks, target outreach), creative content (style guide, website, social media assets, music direction), and marketing strategy.• Produce events across concept, branding, talent acquisition, promotion, and night-of activation.PERFORMANCE HIGHLIGHTS INCLUDE:o In 2015, established relationship with Gerber Group to define and activate live music strategy at seven New York hospitality locations. After a successful 3-month trial period, a formal agreement was signed and remains intact.o Launched monthly branding event (“Format”). Yielded a 150% increase in average revenue for partner venue.

Education

• Claremont McKenna College

  Bachelor of Arts (B.A.), Economics

  1990 — 1994

Skills

• Facebook
• Recording
• SEO
• Sponsorship
• Brand Architecture
• Digital Media
• Marketing
• Film
• Sem
• Event Planning
• Radio
• Social Media
• Crm
• Music Industry
• Entertainment
• Business Development
• Digital Marketing
• Real Estate
• Video
• A&R
• Music
• Television
• Publicity
• Social Networking
• Event Management
• Digital Strategy
• Social Media Marketing
• Rentals
• Content Strategy
• Marketing Strategy
• Integrated Marketing
• New Media
• Blogging
• Lead Generation
• Broadcast
• Record Labels
• Sales
• Management
• Online Advertising
• Advertising