Kevin Rothermel

Professor @Vcu Brandcenter

Richmond, VA, US
MOBILE NUMBERS
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WORK HISTORY

Aug 2015 — Present

Professor @Vcu Brandcenter

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EDUCATION

1999 — 2003

Virginia Tech - Pamplin College of Business

Bachelor of Science, Marketing Management

2004 — 2006

Virginia Commonwealth University

MS, Advertising Account Planning

1999 — 2003

Virginia Tech

BS, Marketing Management

SKILLS

StrategyBrand ManagementMarketing StrategyMarketing CommunicationsMarketing ResearchDigital StrategyQualitative ResearchInteractive AdvertisingMarketingAccount PlanningMobile MarketingBrand DevelopmentCustomer InsightSocial Media StrategistAdvertisingInteractive MarketingFocus GroupsDigital MarketingResearchCreative StrategyStrategic PlanningBrand ArchitectureIntegrated Marketing

ABOUT KEVIN ROTHERMEL

Kevin is an independent brand strategist who has worked with some of the world’s most beloved brands at award winning advertising agencies across the U.S. As a Strategy Professor at the VCU Brandcenter, Kevin helps graduate students polish raw talent to become leaders in creative business — from insight-driven brand strategy and communications planning to innovation and product development. An alumnus of leading agencies like the Martin Agency, Eleven Inc, Modernista, and Mckinney, Kevin has experience driving creative strategy and digital thinking for world-renowned brands as well as young startups. Kevin possesses an M.S. in Strategic Planning from VCU Adcenter (now Brandcenter), a B.S. in Marketing Management from Virginia Tech, and he still believes in the Oxford comma.A Selection of Past Clients: Apple Inc, Microsoft, Cadillac, World Wildlife Fund, the Bill & Melinda Gates Foundation, Comcast, PING, Pizza Hut, Midas, Benjamin Moore, Capital One, Mentos, and Autodesk.

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