Kevin Richard
Senior Manager, Online Analytics and Reporting (Acting) @LCBO
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WORK HISTORY
Senior Manager, Online Analytics and Reporting (Acting) @LCBO
Toronto, ON, CA
Led the analytics and reporting function for LCBO’s digital business during a period of organizational transition. Owned strategic direction for measurement, insight delivery, and reporting infrastructure across eCommerce and digital product.
EDUCATION
Ryerson University
Bachelor of Commerce, Marketing Management minored in Business Communications
Toronto Metropolitan University
Bachelor of Commerce - BCom, Marketing Management
SKILLS
ABOUT KEVIN RICHARD
I help organizations understand what their customers are actually doing — and why it matters.Over 15 years I’ve built measurement frameworks, led analytics implementations, and delivered insight across eCommerce, paid media, CRM, and digital product — agency side and in-house. The throughline has always been the same: get past the dashboard and into the decision.At LCBO I’ve owned the end-to-end analytics function for one of Canada’s largest eCommerce operations — from Adobe Analytics implementation and tagging strategy through to executive reporting and optimization insight. Most recently as Acting Senior Manager, I led the analytics and reporting function while setting strategic direction for measurement and insight delivery across the digital business.What I do best: • Find the story inside complex, multi-source data sets and make it actionable • Build the measurement infrastructure that makes good analysis possible — tagging, taxonomy, tracking requirements • Connect consumer behavior to business outcomes across the full digital ecosystem • Work at the intersection of data engineering and business narrative — the “what happened” and the “what do we do about it”I’m at my best in environments that value depth over speed, reward curiosity, and give analysts room to actually think.Tools: Adobe Analytics, Google Analytics 360, Tableau, Power BI, Google Tag Manager, MySQL, Adobe Target
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