Kevin Blanchette

EVP, Marketing and Communication at Fremantle

Role: EVP, Marketing & Communications at Fremantle US
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Kevin Blanchette

Career Snapshot• 20+ years leading marketing and communications for premium television, streaming, and FAST platforms• Leadership roles at Fremantle, Hulu, and HBO• Launched and scaled global franchises • Proven track record building enterprise marketing organizations driving audience growth, brand equity, and revenue performanceGlobal marketing and growth leader with 20+ years of experience scaling premium television, streaming, and FAST brands. I build and align high-performing teams at enterprise scale, translating creative ambition into data-informed audience growth, revenue acceleration, and long-term franchise value.Across broadcast, cable, and digital ecosystems, I’ve led large-scale marketing organizations responsible for launching and sustaining category-defining originals, driving subscriber acquisition and retention, and expanding IP through multi-platform and ancillary extensions.A trusted partner to C-suite leadership, creators, and distribution teams, I operate at the intersection of storytelling, analytics, and commercial strategy, ensuring marketing is not a support function, but a growth engine.I’m especially energized by opportunities to help global platforms and storytellers build enduring franchises and cultural moments at scale.

Experience

EVP, Marketing & Communications
Fremantle US
Jan 2024 — Present · US
Lead U.S. marketing and communications for Fremantle’s portfolio of global entertainment, scripted, and unscripted franchises, overseeing integrated teams spanning brand marketing, creative, publicity, social, and partnerships. Guide enterprise marketing strategy across broadcast, streaming, FAST, and syndication platforms, supporting globally recognized titles including American Idol, America’s Got Talent, Family Feud, Fellow Travelers, American Gods and Sullivan’s Crossing. Instrumental in expanding the company’s FAST and OTT channel footprint, driving sustained audience and revenue growth while strengthening franchise longevity through multi-platform brand strategy, global distribution alignment, and ancillary extensions across consumer products, live experiences, and promotional partnerships.

Education

Fairfield University
B.A., English, Marketing

Skills

Television
Film
Creative Strategy
Brand Management
Marketing Strategy
Media Planning
Agency Relationship Management
Social Media Marketing
Innovation
Home Entertainment Marketing
Promotions
Marketing
B2b Marketing
Team Leadership
Marketing Event Planning

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

Political Organizations · 20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Kevin Blanchette

Experience

EVP, Marketing & Communications

Education

Fairfield University

Skills

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