Kevin Potts

About Kevin Potts

I am a marketing leader with 25 years of experience working in design, creative direction, demand generation, brand strategy, product marketing, and marketing operations. I have led large, global, cross-functional marketing teams of up to 100 professionals, executing multi-channel campaigns vertically aligned across advertising, thought leadership, sales enablement, and brand expressions.Previously, I served as Creative Director to Perceptive Software, a rocketship-growth ECM startup with a successful exit to Lexmark. At Lexmark, I oversaw global brand and web, effectively marketing the company\'s integrated offerings of hardware, software, and managed services across dozens of countries and languages. After working in Oracle as the lead on brand messaging for Java, OpenWorld, and more, I moved to Munich to serve as CMO for DocuWare, extending and building a highly efficient, global marketing org that served both direct and channel sales. DocuWare had a successful exit to Ricoh in 2019. Afterward, I built a holistic marketing discipline from greenfield for ValGenesis, introducing a tech stack, demand gen, new branding, and more to fuel pipeline for their high growth targets.Outside of work, I read about 50(ish?) books a year and travel abroad with my family.I am always down to make new connections, especially in person, so please email me at k••••@kevinpotts.com or message me on LinkedIn.Industry experience: pharma, biotech and medical device / medtech; k-12 and higher education; clinical healthcare; heavy industry and commercial.Skills and competencies: brand strategy, executive leadership, creative oversight, demand generation within bootstrapped budget constraints, effective marketing campaigns, building marcom tech stacks, product messaging and marketing, sales enablement, and M&A experience.My core ethos: make companies more valuable while building incredible team cultures.

Experience

1. SVP of Marketing

   Softdocs

   Oct 2024 — Present

   Leading marketing for a rule of 40 SaaS leader within education and government.

Education

• Art Institute of Philadelphia

  Marketing, Media + Advertising

  1996 — 2000

Skills

• Web Design
• Web Development
• Accessibility
• Web Performance
• Html
• Css
• Managing Creative Teams
• Adobe Creative Suite
• Corporate Branding
• Global Brand Development
• Content Strategy
• B2b
• Management
• User Interface Design
• Indesign
• Creative Strategy
• Logo Design
• Graphic Design
• Leadership
• Editing
• Branding & Identity
• Digital Marketing
• Strategy
• Marketing
• Email Marketing
• Copywriting