Kevin Pierce
Leading Full-Funnel Marketing Strategies with Data-Driven Campaigns
- Role
- Fractional Chief Marketing Officer at Mud Wtr
- Location
- Clarksville, US
- LinkedIn followers
- 500 followers
About Kevin Pierce
Hey, I’m Kevin a marketing strategist and team leader who turns big ideas into bigger…
Experience
Fractional Chief Marketing Officer
Dec 2024 — Present
Spearheaded full-funnel marketing strategies that combine brand storytelling, community-driven advertising, and data-powered digital and physical campaigns helping clients generate consistent growth and visibility.Oversaw the execution of multichannel campaigns (Meta, TikTok, CTV, programmatic) and local presence solutions like our Community Wellness Kiosks, placing brands in the heart of their neighborhoods.Helped develop our proprietary Persona360™ targeting system, enabling precise audience segmentation and personalized messaging increasing ROI across client campaigns.Led a cross-functional team across creative, media, and strategy departments to deliver end-to-end brand solutions, from go-to-market launches to ongoing performance optimization.Rooted our work in service, integrity, and innovation helping over 220+ brands build lasting trust with their communities and stand out in saturated markets.BrandEVO is a marketing agency that specializes in creating impactful branding solutions by integrating in-store, digital, and print advertising to achieve unparalleled reach and effectiveness.
Education
Western Kentucky University
Associate's degree, Marketing
2011 — 2013
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