Kevin Rankin
Executive Director, Senior Lead Digital Product Manager @Wells Fargo
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WORK HISTORY
Executive Director, Senior Lead Digital Product Manager @Wells Fargo
Austin, TX, US
Owns the product roadmap and drives the evolution of omnichannel communication capabilities (email, SMS/text, and soft phone) within Salesforce to enhance banker–customer engagement.Define and drive enterprise digital product strategy for Salesforce enabled banker platforms supporting the Consumer Banking and Lending organization.Redesigned and launched new customer financial needs assessment tool for all branch bankers to use to facilitate acquisition and deepen customer relationships. Influence senior stakeholders across Technology, Risk, Compliance, Operations, and Line of Business leadership to align product vision with enterprise priorities.Translate strategic business objectives into scalable digital capabilities that improve banker productivity, customer experience, and revenue growth.Oversee end-to-end product lifecycle governance, prioritization, and delivery across cross-functional teams, driving measurable adoption and operational impact.
SKILLS
ABOUT KEVIN RANKIN
Senior Digital Product Leader with enterprise accountability for Salesforce enabled platforms supporting Consumer Banking and Small Business segments. Proven track record defining multi-product strategy, leading cross-functional governance, and delivering scalable digital capabilities that enhance banker productivity, customer engagement, and revenue growth. Recognized for aligning technology investments with business objectives to drive measurable organizational impact.
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