Kevin Rishe

About Kevin Rishe

A marketing professional with digital expertise and an in-depth understanding of the consumer mind. Currently, I\'m using my marketing know-how to drive trial conversion at SiriusXM. I\'m focused on consumer engagement with our rapidly-growing streaming product, as well as driving repeat purchases from our most valuable customers.Previously I lead the Consumer Marketing team for Sharecare\'s QualityHealth platform, responsible for member experience with an eye toward driving revenue and margin. I also worked in a marketing strategy role with Sharecare\'s advertising clients, developing integrated multi-channel programs to generate demand for their products. Before that I served in a pre- and post-sales account management role.I studied Finance undergrad at Wharton, and received my MBA in Marketing from Stern.

Experience

1. Senior Manager, Marketing

   SiriusXM

   Dec 2017 — Present · New York, NY, US

   I currently work within the Conversion Marketing team at SiriusXM, turning in-vehicle trialers into paying customers. I have three main areas of focus:I manage streaming marketing for the line of business, driving engagement in listening outside of the car on the app, online, and across a number of connected devices. We\'re looking to create stickiness by bringing SiriusXM\'s best-in-class content to our consumers wherever and whenever, not just during the commute. I also manage the marketing stream across channels (email, direct mail, social, telemarketing) for our most valuable customers - existing subscribers starting a new trial. This segment can make or break the conversion metrics, so keeping them engaged has a huge impact on the business.I\'m also involved in the marketing of the company\'s newest, most advanced in-vehicle product, introducing customers to features never before seen in the car.

Education

• NYU Stern School of Business

  Master of Business Administration (MBA), Marketing

  2013 — 2016

• The Wharton School

  Bachelor of Science (BS), Finance

  2005 — 2009

Skills

• Sage
• Marketing Strategy
• Strategy
• Email Marketing
• Program Management
• Online Advertising
• Client Services
• Management
• Budgeting
• Crm
• Lead Generation
• Digital Marketing
• Integrated Marketing
• Budgets
• Marketing
• Project Management
• Client Service Oriented
• Analytics
• Interactive Marketing
• Account Management