Kevin Micklitz

Experience

1. Partner

   Sunseed Research Llc

   Oct 2012 — Present · Madison, WI, US

   As a partner at Sunseed Research, LLC I am a translator, navigator and storyteller.* Translator - I believe that the translation of a business question into a research question is potentially the most critical step in any research project. The business objective is the driving force behind any research study and should always be at the center of the conversation. I pride myself on my ability to translate these goals back and forth for a wide range of clients.* Navigator - We are surrounded by a sea of data, yet we find ourselves searching for answers. After translating the business goals we must decide the most appropriate way to gather the data needed. Navigating the different sources is a skill that I continually hone.* Storyteller - Combining all of the insights into one coherent story is the best way to convey the answer to your business questions. The industry is moving and I am proud to try and lead us forward. Art, science, intuition, knowledge, choice. Sunseed

Skills

• Market Research
• Brand Equity
• Advertising Research
• Pricing
• Online Research
• Management
• Analytics
• Strategy
• Consumer Behaviour
• Ethnography
• Consumer Insight
• Consumer Behavior
• Integrated Marketing
• Qualitative Research
• Data Analysis
• Brand Development
• Segmentation
• Marketing Strategy
• Spss
• Competitive Analysis
• Customer Experience
• Market Intelligence
• Quantitative Research
• Marketing Research
• Conjoint Analysis
• Business Development
• Market Analysis
• Focus Groups
• Qualitative Market Research
• Customer Insight