Kevin Hayes

About Kevin Hayes

With over a decade at American Target Network, our team has mastered the art of driving efficient brand campaigns by optimizing ad placements across linear TV and CTV/OTT. Leading the launch of our New York office, we\'ve crafted a TV advertising sales platform renowned for its lower CPMs and robust ROI, thanks to an in-depth understanding of new media landscapes.My certification from The Trade Desk and Roku Inc. underscores a commitment to staying at the forefront of online marketing and CRM innovations. At American Target Network, we prioritize fostering enduring partnerships with agencies and advertisers, ensuring that every campaign leverages cutting-edge strategies to reach and resonate with the desired audience. Our mission revolves around delivering scalable solutions that align with our clients\' ambitious marketing objectives.

Experience

1. Director of Media Sales

   American Target Network

   Oct 2009 — Present · New York, NY, US

   Launched New York office with ground up build of TV advertising sales platform through partnering with agencies and advertisers to deliver more efficient brand campaigns at lower CPMs over linear TV and CTV/OTT for a cable TV platform inserting on Top 75 cable networks.

Education

• University of Colorado at Boulder

  Bachelor of Science

Skills

• Digital Marketing
• Interactive Marketing
• Radio
• Marketing Strategy
• Advertising Sales
• Sponsorship
• Media Planning
• Integrated Marketing
• New Media
• Online Advertising
• Strategic Partnerships
• Media Buying
• Digital Strategy
• Advertising
• Digital Media
• Sales
• Email Marketing
• Lead Generation
• Mobile Marketing
• Direct Marketing
• Entertainment
• Marketing
• Television
• Mobile Advertising
• Strategy
• Broadcast