Kevin Coffey

About Kevin Coffey

I strongly believe in the creative power of brand and marketing to connect businesses to customer needs and create value for both. In my 20+ year career I\'ve gained deep experience in Global Brand Strategy and Positioning, Digital Marketing and Advertising, and Communications and Content Strategy, delivering both brand and revenue growth. At my core, I\'m a writer - both analytical and creative. The ability to research, ideate, uniquely describe an offering, and tell a compelling story is at the heart of all great marketing, full stop. I started my career as a copywriter, and though my roles have broadened, I\'ve never stopped writing. ‍I\'m a B2B marketer who\'s people-first. Getting to know customers through interviews, research, and data is a core part of what I do. Businesses have stories too. I’ve marketed to SMBs and Enterprise customers in Manufacturing, High Tech, and Healthcare, to name a few. I\'ve got my share of consumer experience too. Roles at UPS and early career roles working on J.Crew, Martha Stewart, Cadillac, and Crest planted the seed on the power of brand to build a tribe of loyal customers and sell lots of products. Many of my roles have been global in scale, both launching award-winning global brand programs and delivering global digital and ecommerce programs. 🤝 I find it fulfilling to create a sense of purpose for my teams, and to provide feedback and coaching and see my team grow and succeed. I enjoy collaborating with teams across internal functions and geographies, and in partnership with external agencies and sponsorships.

Experience

1. Strategy Director

   Pitchmaps Find Your Message

   Nov 2024 — Present

   PitchMaps is a brand strategy consultancy that helps B2B companies find their go-to-market message and define their positioning. As Strategy Director, I lead client engagements and work directly with C-Level executive leadership teams to provide messaging guidance. We work with B2B companies around the world of all types: from cybersecurity to healthcare cold chain, to aviation, fintech, manufacturing, services, and more. PitchMaps has a track record of delivering messaging that matters. See our approach to message development and hear what our clients have to say at

Education

• Vassar College

  Bachelor of Arts with Honors, English

• Beijing University of Posts and Telecommunications

  Global Leadership - Conducting Business in China

  2016 — 2016

• Georgia Institute of Technology

  Master of Business Administration (M.B.A.)

  2015 — 2016