Kevin McMillan

About Kevin McMillan

Enhancing the customer journey is my passion! I am a driven marketer dedicated to using design thinking skills to find the moments that matter in order to provide a positive customer experience.My greatest strength is being able to listen and research issues facing customers today and communicate actionable solutions to better help brands obtain lifetime customers. I’ve been involved in many projects that helped brands be more user-focused. In my personal time, I get my work ethic from staying up-to-date on industry trends, maintain an active lifestyle, and impact my community by volunteering for different organizations. If you are interested in grabbing coffee or talk about marketing or related topics, please feel free to connect with me on LinkedIn or email me at m••••••••@gmail.com.Expertise and Interest: Digital Marketing, Design Thinking, Project Management, Communication, Customer Experience, eCommerce, Website Optimization, Marketing Research, Client Relationship Management, Brand Strategy, Social Media Marketing, Adobe Creative Suite, Data Management, & Inventory Management.

Experience

1. Customer Experience Specialist

   SageSure

   May 2021 — Present · Blue Ash, OH, US

   Accomplishments-Manage the Customer Experience Team\'s Voice of Customer program by collecting qualitative and quantitative feedback from 60+ insurance agents and share insights with internal department leadership to drive insights into action-Assist the AVP of Customer Experience by helping run the company\'s Qualtrics program by creating and analyzing adhoc surveys, digital intercepts, and feedback tabs, as well as telling stories through data with custom dashboards across 3 different SageSure website platforms-Lead and support customer journey mapping initiatives across SageSure\'s internal departments to understand current customer experience customers are and form relationships with internal department decision makers to influence action based on insights.What I’ve Learned:Working on the Customer Experience Team at SageSure has helped me improve my qualitative and quantitative research skills to appropriately find insights that can be converted to action. I\'ve also increased my Qualtrics skills by being able to build digital intercept measurements across websites, create dashboards, and properly build surveys to collect the right feedback stakeholders are looking for. I\'ve also enhanced my relationship building skills by communicating with different internal departments on a weekly basis to share insights and positively influence change.

Education

• University of Cincinnati Carl H. Lindner College of Business

  Entrepreneurship and Marketing

  2013 — 2017

• Butler Tech-D Russel Lee Career Center

  Criminal Justice

  2011 — 2013

• University of Cincinnati Carl H. Lindner College of Business

  Master's degree, Marketing

  2018 — 2019

Skills

• Project Management
• Microsoft Word
• Microsoft Powerpoint
• Retail Sales
• Leadership
• Presentation Skills
• Microsoft Office
• Sales
• Customer Service
• Microsoft Excel
• Design Thinking