Kevin McKinnon

Data Driven Strategy | Digital Marketing | Growth & Insights | Retail Media

Role: Group Director - Retail Media at dentsu
Location: Roswell, GA, US
LinkedIn followers: 500 followers

About Kevin McKinnon

Results-driven marketing and strategy executive with 20 years of experience driving revenue growth, customer acquisition, and brand development through innovative digital and retail strategies. Expert in designing data-driven marketing plans that leverage analytics, market trends, and competitive insights to exceed objectives, while leading cross-functional teams and multi-channel campaigns.Specialties: Digital Marketing, Go-to-Market Strategy, Data Analytics & Insights, Customer Segmentation, Personalization, Retail Media Strategy, Cross-Channel Campaigns, SEO and SEM Expertise, Social Media Strategy, Email Optimization, Budget Management, Emerging Trends & Technology, Product Positioning, Content Marketing, Brand Strategy.

Experience

Group Director - Retail Media
dentsu
Aug 2025 — Present · Atlanta, GA, US

Education

University of Central Florida
BS, Marketing
University of Central Florida
MBA

Skills

Project Planning
Kpi
Forecasting
P&L Management
Key Performance Indicators
Business Strategy
Marketing Strategy
Product Strategy
E-Commerce
Online Marketing
E-Business
Dashboards
Retail
New Business Development
Web Analytics
Product Marketing
Business Development
Digital Marketing
Product Management
Strategic Planning
Social Media
Mergers
Competitive Analysis
Omniture

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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