Kevin McClary
Head of Performance Marketing @Gorilla 76
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WORK HISTORY
Head of Performance Marketing @Gorilla 76
Build and lead a high-performing paid acquisition function driving pipeline and revenue growth, managing strategy, execution, and optimization across paid social, paid search, landing pages, and analytics- Manage 2 direct reports while remaining hands-on in campaign development- Manage multi-channel acquisition programs across LinkedIn, Google, Meta, and YouTube with full ownership of budget allocation, performance optimization, and revenue impact- Partner with executive leadership to forecast pipeline and allocate spend based on revenue targets- Create internal processes, SOPs, and training programs to uplevel performance marketing capabilities- Built an experimentation roadmap: A/B tested audiences, offers, hooks, creative concepts, and landing pages to scale winners and rapidly shut off underperformers- Research and develop new ad platform tactics and reporting methodologies
EDUCATION
University of North Carolina Wilmington
Bachelor of Arts (B.A.), English - Professional Writing, Minor in Information Technology
SKILLS
ABOUT KEVIN MCCLARY
I’ve spent the last 8+ years building and scaling paid acquisition programs that drive measurable pipeline and revenue growth on platforms like Facebook, Instagram, TikTok, LinkedIn, Google search, YouTube, and more. I\'m currently the Head of Performance Marketing at Gorilla 76, managing six figures per month in ad spend. My focus isn’t just just driving leads, it’s improving marketing efficiency, aligning spend to revenue targets, and building predictable growth.My approach to paid media is rooted in business fundamentals- Forecast first, spend second- Align marketing with sales reality- Optimize for revenue- Build systems that scale sustainablyIn addition to leading performance marketing, I create weekly marketing analysis content for an audience of 100,00+ across social channels. It keeps me sharp on platform shifts and creative trends.
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