Kevin M. Murphy
Partner Marketing Manager @ RapidSOS | B2B/B2C Marketing
- Role
- Partner Marketing Manager at RapidSOS
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kevin M. Murphy
As a Partner Marketing Manager at RapidSOS, I lead the B2B/B2C marketing initiatives and manage the partner marketing relationships with external partners in multiple consumer segments, such as apps/wearables, DIY home security, and connected vehicles. I have over ten years of experience in partner marketing, working with both large brands and startups, and achieving impressive results in driving digital subscriber growth, increasing annual recurring revenue, and expanding product placement. My core competencies include digital marketing, campaign management, partnership management, budget management, and social media. I\'m a creative thinker with strong analytical skills, and I\'m committed to delivering tangible results through effective marketing strategies. I\'m always eager to build strong relationships with partners and work in a dynamic and rapidly changing environment. My mission is to develop marketing strategies that engage our partner community, drive RapidSOS brand awareness, and support our partners\' customer acquisition goals.
Experience
Partner Marketing Manager
Apr 2022 — Present · New York, NY, US
Lead B2B/B2C marketing initiatives and manage partner marketing relationships with external partners in multiple consumer segments including apps/wearables, DIY home security, and connected vehicles. • Develop marketing strategies for key partner segments that engage our partner community, drive RapidSOS brand awareness, and support our partners’ customer acquisition goals. • Create, manage and execute jointly crafted co-marketing programs and go-to-market plans including press releases, social media and blog posts, webinars, email communications, and landing pages. • Partner with Sales and Business Development on the sell-in of new partnerships by crafting co-marketing plan proposals and delivering persuasive high impact presentations to partners’ senior decision-makers. • Report on partner marketing campaign performance and provide ongoing communication of partner marketing activities and results to cross-functional internal stakeholders.
Education
Pace University
Bachelor of Business Administration - BBA, Business Management
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