Kevin Hansen
Founder & Fractional Marketing Director @Candid Creative
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WORK HISTORY
Founder & Fractional Marketing Director @Candid Creative
CA
Established a strategy‑first marketing advisory practice serving 300+ small and medium‑sized businesses, nonprofits, and municipal departments across Waterloo Region. Operate as a fractional CMO, assembling and directing bespoke teams of contractors (SEO, design, content, UX) to deliver growth and citizen‑centric digital services.Client Impact: Guide a diverse mix of manufacturers, contractors, technical service providers, and community‑based enterprises through brand refreshes and practical marketing programs.Advisory Leadership: Serve as on‑call marketing director for owner‑operators—aligning cross‑functional groups—from engineers and sales reps to service specialists and vendor partners under a unified growth strategy.Network Leadership: Directe a flexible network of photographers, designers, developers, and SEO experts as projects demand, managing budgets, vendor contracts, and quality control.Key Skills: Strategic Planning, Brand Development, Stakeholder Engagement, Strategic Planning, Content Marketing, Digital Strategy, and UX Design.
EDUCATION
Conestoga College
Print Journalism, Journalism
SKILLS
ABOUT KEVIN HANSEN
Marketing Director | 25+ Years Driving Growth for B2B Manufacturers, Contractors & Service Firms.
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