Kevin Laronda
UX Design Manager + Product Strategy + AI
- Role
- Design Manager, New Customer Journey (L7 Manager) at Ring
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kevin Laronda
A strategic problem-solver with deep roots in creative thinking, I transform complex customer challenges into elegant solutions. My approach to UX strategy has been shaped by years of creative marketing leadership and, perhaps unexpectedly, a background in skateboarding—both requiring the ability to envision unique pathways and execute with precision. Starting in creative marketing roles before evolving into UX design, I\'ve developed a distinctive ability to identify broken experiences and architect solutions that delight customers.I thrive on tackling ambiguous problems with a bias for action, often arriving at discussions with multiple prototyped solutions rather than just highlighting challenges. This proactive approach, combined with an unwavering focus on customer experience, has defined my career progression from copywriter to creative director and now UX strategist. While I\'ve successfully led teams throughout my career, my true passion lies in crafting experiences that transform customer frustration into satisfaction through innovative, thoughtful design.
Experience
Design Manager, New Customer Journey (L7 Manager)
Feb 2026 — Present · Austin, TX, US
Leading a team of 12 full-time and contract UX designers focused on the journey of new customers—from product consideration through the first 30 days of ownership. Ownership spans the end-to-end experience across web (ring.com, eCommerce, subscriptions) and app (setup, settings, onboarding), designing touchpoints that help customers discover, purchase, and successfully adopt Ring devices.Approach centers on clearing paths for the team: connecting the right people, removing blockers, and ensuring designers have what they need to build great experiences. Focus on patterns over snapshots, signals over tasks, and creating clarity in complex cross-functional environments.
Education
San Diego State University
Bachelor of Arts - BA, International Business
The Book Shop School For Ads
Certification, Creative Marketing
2010 — 2013
Universitat de Barcelona
Exchange Program, Marketing
2006 — 2007
Skills
- Blogging
- Outdoor Advertising
- Concept Development
- Content Strategy
- Brand Development
- Digital Copywriting
- Advertising
- Digital Marketing
- Interactive Advertising
- Video
- Interactive Marketing
- Copywriting
- Radio Advertising
- Online Advertising
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