Kevin Krueger

About Kevin Krueger

Marketing Director with 11+ years driving growth across $1B+ portfolios in CPG, animal nutrition, and agriculture. Proven expertise developing customer segmentation frameworks, innovation strategies, and go-to-market approaches that deliver measurable business impact.STRATEGIC LEADERSHIP- Developed enterprise-wide customer segmentation and channel classification frameworks adopted across the organization- Leading 10-year innovation strategy development, defining operating model, platforms, and partnerships- Designed trade program covering retailers with 5-10% projected growth impactLAUNCH EXCELLENCE & CHANNEL EXPANSION - Led successful expansions into Chewy.com and new retailers, positioned for 50%+ incremental volume- Launched 20+ products generating $50MM+ in cumulative profit- Drove super-premium product launch that grew category 15% in first 6 monthsANALYTICAL RIGOR & INSIGHTS- Analyzed millions of transaction records to deliver $5MM incremental profit through pricing optimization- Built customer and product segmentation models that shaped enterprise strategy- Led portfolio optimization initiatives across customers and itemsTEAM LEADERSHIP & DEVELOPMENT- Manage team of 5 direct reports and 6 indirect reports across product management, pricing, and innovation- Developed 2 direct reports for promotion in 2025- Redesigned P&L marketing team structure implemented in 2025MBA from Carlson School of Management. Passionate about leveraging strategic thinking and consumer insights to drive business growth.

Experience

1. Marketing Director

   Land O'Lakes, Inc.

   Dec 2022 — Present · Minneapolis, MN, US

   Provide strategic leadership for $1B revenue portfolio across branded and private label consumer feed categories spanning products. Lead team of 5 direct reports responsible for product strategy, pricing, channel management, and innovation commercialization.Key Achievements- Delivered 3% volume growth and 14% gross margin expansion YOY (2025)- Developed customer segmentation framework shaping enterprise go-to-market strategy; aligned customer sales grew 2% and 6% YOY across lead portfolios- Launched trade program covering retailers, projected to drive 5-10% volume growth- Led strategic expansion into Chewy.com (Dec 2025) and new retailers, positioned for 50% incremental volume contribution- Currently leading development of 10-year innovation strategy in partnership with VPs of Marketing and R&D- Redesigned P&L marketing team structure, blending product ownership, P&L accountability, and channel expertise

Education

• University of Minnesota - Carlson School of Management

  MBA, Strategy and Marketing

  2012 — 2014

• Saint John's University

  Bachelor of Arts, Economics

  2002 — 2006

Skills

• Data Visualization
• Market Research
• Strategic Planning
• Leadership
• Powerpoint
• Microsoft Excel
• Business Strategy
• Presentations
• Forecasting
• Microsoft Powerpoint
• Strategy
• Training
• Cross-Functional Team Leadership
• Marketing Research
• Marketing
• Marketing Strategy
• Communication
• Project Management
• Strategic Thinking
• Financial Analysis
• Management
• Financial Modeling
• Microsoft Word
• Entrepreneurship