Kevin Kennedy

Marketing Strategy Manager @Outback Presents

Nashville, TN, US

Manage and execute comprehensive, multi-touch marketing plans for 200+ live events simultaneously including concerts, stand-up comedy and festivals of all capacities across the nation• Communicate with venues, sponsors, and media partners (radio, TV, newspapers, out of home, digital, promotions, on- and off-site activations, etc.) to create and maintain an effective marketing plan that generates awareness from the time the show/tour is announced through the show completion date• Communicate with artist management and agents regarding marketing requirements, PR and promotional efforts, and artist assets• Oversee all marketing efforts and venue needs for multiple shows and tours at once, managing varying timelines and deadlines• Media buying based on show, market, and advertising budget• Collaborate with Outback Presents’ digital department to implement successful, targeted digital campaigns• Conceptualize and implement grass roots level campaigns to generate awareness for upcoming events• Facilitate writing and sending approved press release for all shows and tours on national and local levels• Pitch and execute local press coverage for markets• Work in conjunction with Outback Presents’ booking team to establish marketing budgets and on sale timelines• Compile all show expenses for marketing settlements day of show

University at Buffalo

Bachelor of Fine Arts (BFA)