Kevin Kauzlaric

About Kevin Kauzlaric

He is an Associate Manager of Digital Analytics, supporting Allstate\'s quote/purchase…

Experience

1. Senior Digital Analytics Consultant - Allstate Mobile App

   Allstate

   Apr 2016 — Present

   Sr. Digital Analyst for a Fortune 100 company-Allstate Insurance Corp. I am the digital analytics lead for Allstate mobile apps. Forrester ranked Allstate\'s mobile offering at #2 out of the 13 leading US auto insurers. As lead analyst, manage a team that provides reporting and analysis to business owners of several Allstate-owned mobile apps. Work closely with business leaders by delivering analyses and recommendations that answer their business questions. Use Adobe Analytics and Hadoop/SQL tools to query and analyze clickstream data to understand the effectiveness of the Allstate Mobile App. Analyze results of mobile app campaigns sent through In-App Messages, Push Notifications and Adobe Target. Develop Adobe SiteCatalyst tagging requirements for new mobile features and work with technology partners to ensure proper tagging implementation. Key Tools: Adobe Analytics, Analysis Workspace, Adobe Target, Adobe Mobile Services, Branch.io, AppTentive, AppAnnie, Urban Airship, Adobe Data Workbench, Tableau, Regular Expressions, MS Excel (pivot tables, power pivots, & macros), Charles Web Debugging Proxy, JIRA, Confluence, Agile methodology

Education

• The University of British Columbia

  Certificate in Digital Analytics, Digital Analytics

  2013 — 2015

• University of Wisconsin-Madison

  BBA, Finance, Investment, and Banking

  2001 — 2006

• Babson F.W. Olin Graduate School of Business

  MBA, Marketing Management

  2010 — 2012

Skills

• Web Analytics
• Google Analytics
• Entrepreneurship
• Competitive Analysis
• Powerpoint
• Sql
• Project Management
• Cross-Functional Team Leadership
• Microsoft Excel
• Process Improvement
• Pricing Analysis
• Strategic Planning
• Marketing Communications
• SEO
• Business Strategy
• Leadership
• Training
• Social Media Roi
• Data Analysis
• Keyword Analysis
• Spss
• Marketing Analytics
• Marketing
• Search Engine Optimization
• Blogging
• Marketing Strategy
• Digital Analytics
• Analytics
• E-Commerce
• Product Marketing
• Business Analysis
• Start-Ups
• Market Research
• Management
• Social Media Marketing
• Strategy
• Financial Analysis
• Analysis